Comparison
Loom vs Zoom Clips
An honest 2026 comparison of Loom and Zoom Clips (async video features, analytics, pricing and total cost) from a Zoom Certified Integrator.
Comparison
An honest 2026 comparison of Loom and Zoom Clips (async video features, analytics, pricing and total cost) from a Zoom Certified Integrator.
If your organisation already uses Zoom for meetings or phone, Zoom Clips is the better choice. Async video is included in Zoom Workplace, so there's no separate Loom bill, and recordings live beside your meetings and chat under one admin console and one AI Companion. Loom remains the category leader, with the most polished async-video experience, richer viewer analytics and a huge install base, so an analytics-driven team not invested in Zoom may still prefer it. For most organisations consolidating their communications stack, Zoom Clips wins on cost and simplicity, and your Loom videos can come with you.
At a glance
| Feature | Loom | Zoom Clips |
|---|---|---|
| Async screen/video recording | Yes, category leader | Yes, record screen, camera or both |
| Polished recording UX | ✓ Most polished in category | Solid; good enough for most teams |
| Viewer analytics | ✓ Rich, watch-through, viewer identity | Core viewing data |
| Lives beside meetings & chat | No, standalone app/extension | Yes, native in Zoom Workplace |
| AI features | Loom AI (titles, summaries) | AI Companion included in Workplace |
| Install base / brand familiarity | ✓ Very large | Growing inside Zoom's base |
| Admin & identity | Separate console | One Zoom admin / IdP across the stack |
| Bundled with meetings/phone license | No, separate subscription | Yes, included in Zoom Workplace |
Head to head
Category leadership. Loom is the async-video pioneer with the most polished, purpose-built recording and viewing experience in the category.
Richer viewer analytics. Watch-through data, viewer identity and engagement insights are deeper than Zoom Clips, important if you measure video like a marketing or enablement channel.
Huge install base. Many recipients already know the Loom player; its browser extension and embed workflows are mature and widely adopted.
One platform, one bill. Zoom Clips is included in Zoom Workplace. Teams already paying for Zoom Meetings or Phone get async video at no extra per-seat cost, removing the Loom subscription entirely.
Recording lives beside your work. Clips sit next to your meetings, recordings and chat in the same app, no separate tool or extension to manage.
Unified admin & security. One admin console, one identity provider, one set of compliance and retention policies across clips, meetings, phone and chat.
AI Companion across everything. One assistant works across clips, meetings and calls, instead of a separate per-tool AI add-on.
The decisive factor for most teams is the bundle. Loom is billed per user as a separate line item. Zoom Clips is part of Zoom Workplace, so if you already license Zoom Meetings or Zoom Phone you are likely already paying for async video, keeping Loom means paying twice for overlapping capability. Consolidating clips into Zoom typically removes a full subscription and simplifies vendor management.
Moving is straightforward with the right partner. A Zoom Certified Integrator re-hosts your Loom video files into Zoom Clips and re-establishes ownership and sharing, the videos come with you, though Loom view history stays behind. See the full path, and how we handle link-swaps and the parallel-run window, on our Loom to Zoom Clips migration page.
FAQs
For teams already on Zoom for meetings or phone, yes, one license, one admin, one AI assistant. Analytics-driven teams not on Zoom may still prefer Loom's richer viewer insights and polished UX.
Yes, it's part of Zoom Workplace at no extra per-seat cost, whereas Loom is billed separately.
Yes, video files re-host into Zoom Clips via a Zoom Certified Integrator. The videos transfer; Loom view counts and engagement history do not.
Loom's viewer analytics are richer and more mature; Zoom Clips covers core viewing data, which is enough for most internal teams.
Decided on Zoom? See how the Loom to Zoom Clips migration works →
Codimite, a Zoom Certified Integrator, re-hosts your Loom videos into Zoom Clips and re-establishes ownership and sharing, so async video lands inside the Zoom stack you already run. Start with a free assessment.
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